The average price of admission rose 39 cents in Q2.
The price of movie tickets hit a new high in the second quarter of this year climbing to $8.06, according to the National Association of Theater Owners.
Despite Upcoming Tentpoles, Movie Admissions Expected to Be Down From Last Year.
That means the price of a ticket is up more than 5% over the average for 2010 which was $7.89. That 39 cent increase in the average is one of the biggest such increases in history.
This is not the first time the average price has risen above $8 however. It was $8.01 in the fourth quarter of 2010, but then fell to $7.86 in the first quarter of this year.
Much of the increase is attributed to the premium charge for 3D movies. Even though the attendance at 3D pictures has been softer than expected for many films this year, there have been enough successful films to drive up the average to a new high water mark.
Thank you Hollywood Reporter
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