For an independent film maker that made a movie a few years ago and now wants to distribute it on the web via iTunes, Netflix and any other venues available.
What is the best way to achieve this?
1- In addition to Indieflix you can try Distribber. They charge a flat fee to get you up and include Netflix, Amazon Video on Demand and Cable VOD.
2- Assuming that the filmmaker still controls the rights to the film in the territories those services provide, they have a number of options.
There are aggregators out there who gather indie film projects and distribute them on various channels.
One for example is Indieflix who, in addition to their own download and subscription service, feed content to Netflix, Amazon, and iTunes. They take 30% of the net and give 70% to the filmmaker.
Netflix will require DVDs to be supplied to them for circulation. iTunes is more of a mystery. Apple are definitely more comfortable with MPAA rated studio films. MPAA ratings are expensive to procure and will certainly aid the filmmaker in persuading channels to take (and position) the film. Apple do show unrated independent features, but there appears to be a selection process, a G-rated trailer seems to be a help.
http://indieflix.com/pages/filmmaker/
ndieflix is not alone, there are others. For example apparently New Video only take 15% of the Netflix revenue but I am unaware of what other channels they have access to.
http://www.newvideo.com/about/about-new-video/
You should be able to create a mix which gives the best deal across the various channels for the film.
Most of these have their filmmaker agreements online or easily available.
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