Comcast launching new subscription VOD service
Streampix in the mold of Netflix business
Comcast is announcing a new subscription VOD service that is aimed squarely at countering Netflix but requires already paying for cable.
Comcast is already in the SVOD business to some extent through its stake in Hulu, which has a SVOD offshoot called Hulu Plus, though is a silent partner in the venture, a concession made to get approval for its acquisition of NBCU last year.Streampix will launch across the nation's largest video distributor this week with movies and TV content from past seasons licensed from its own programming unit, NBCUniversal, as well as Disney, Warner Bros., and Sony Pictures.
With a business model and catalog-oriented content mix similar to Netflix and other competing services like Amazon and a coming joint venture from Verizon and Redbox, Comcast is clearly attempting to supplement its existing digital presence, Xfinity, with a long-tail-oriented offering. But Streampix is not available to those who don't already get Comcast cable.
Streampix will either be free to those who get Comcast's triple-play package of video, broadband and phone or for an additional $4.99 fee on top of other varieties of Comcast offerings.
A key differential from what Comcast already provides is that Streampix will give out-of-home access to select content across online, wireless and connected-TV platforms, including its own existing VOD assets.
Among the titles to be made available include "30 Rock," "Grey's Anatomy" and "Ocean's Eleven." The volume of content at launch, however, won't be nearly on par with what Netflix has.
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