Argentine Gov't Boosts Film Sector to Industry Standards...

President Kirchner announced the creation of an Audiovisual Pole in Buenos Aires and raised the fund limit for local productions.

BUENOS AIRES – Argentine President Cristina Kirchner signed yesterday a series of decrees that categorizes the audiovisual sector as a "cultural industry", an old demand from the film sector which can now benefit from industry legislation and tax regulations.

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"Audiovisual contents must be regarded as one of the country's main industries, because they also transmit Argentine culture and values", said Kirchner in her speech at the Bicentennial Museum in Buenos Aires. "We pass on culture, ideals, and values through our artists, directors, and film crews".
Kirchner, who pointed out Argentina is "the fourth largest exporter of audiovisual contents and formats in the world," also announced the creation of a hub for audiovisual development in Demarchi Island, a vacant 400,000 sq ft industrial borough located by the shore of the Rio de la Plata in Buenos Aires. The initial plan contemplates a 5 million pesos ($1.08 million) investment and a tender to have urban developers rebuilding the area, in order to enable the relocation of studios, sound stages, production companies, film training institutions, and theaters.

According to the President, the ANSES (Social Security Administration Agency) will be in charge of managing the process. The public tender will be put out in 30 days, and the development of the "Audiovisual Pole" will be carried out by a mixed venture between ANSES, the Secretary of Communications, and private real estate capitals.

The second decree signed by Kirchner raises the limit of state funding to local big-budget productions from 3.5 to 5.5 million pesos (USD 1.2 M), a move that aims to "ensure that Argentine film productions are able to compete in the local market and project themselves abroad". The funds are aimed to films selected by Argentina's Film Institute that have a theatrical commercial release.

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H'wood buying up Argentinean titles

H'wood buying up Argentinean titles
By JOHN HOPEWELL

Hollywood's majors have begun an export drive on Argentine pics in return for the studios' bringing movies into Argentina for exhibition there.
Disney has taken select Latin American rights to "All In" from Argentinean helmer Daniel Burman. It has also snapped up animated feature "Selkirk, the Real Robinson Crusoe," an Argentina-Uruguay co-production.

In all, Disney has committed to export five Argentinean films this year, Liliana Mazure, prexy of the Incaa national film board, said at the European Film Market Saturday.

Hollywood's other local operations -- Fox, Sony, Warner Bros. and Universal -- are also expected to acquire four to five Argentinean films for export outside Argentina this year, according to sources.

The majors' export drive on Argentinean pics comes following pressure from the government.

"It is important to export grains, machinery, technology, but it is very important to export our culture, our values," Argentina's President Cristina Fernandez de Kirchner announced at a meeting of Argentinean film professionals and Buenos Aires-based studio execs in early December.

The Argentinean government is aghast at U.S. blockbusters' near-monopoly of screens -- sometimes Hollywood product is playing on nearly 90% of Argentina's screens.

Prior to the December meeting, the government presented execs from Disney, Fox, Sony, Universal and WB with details of 120 films from 40 producers and dozens of TV productions from Dori Media Group, Endemol and Telefe Intl., among others.

The Argentinean governmental demands do not look particularly onerous, however.

On "All In" and "Selkirk," Disney has taken distribution rights to Argentina, Uruguay, Chile, Peru and Ecuador, plus Latin American TV rights.

Theatrical bows outside Argentina will depend on how well the titles perform on home turf, Mazure said.

Burman is one of Argentina's top directors, and "All In," which stars popular Argentine actress Valeria Bertuccelli, is his biggest-budgeted movie to date.

Latin American TV rights are also appreciating, given the demand for Latin American movies from regional pay TV operators.

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