CHICAS PRODUCTIONS: Sweden

Friday, October 12, 2012

Europe boosts film tourism...

EuroScreen launches new website
By ROBERT MITCHELL

LONDON -- EuroScreen, a three-year Euros1.9 billion ($2.5 billion) cross-European film tourism initiative, launched its new website Tuesday.

The project, funded by the Interregional Cooperation Program (INTERREG IVC), has been created to improve policies between the production sector and tourism industry across eight European markets: U.K., Spain, Italy, Malta, Poland, Romania, Slovenia and Sweden.

Scheduled to run until 2014, EuroScreen will deliver research and data to improve the effectiveness of policies between the screen and tourism sectors, with the aim of achieving greater economic and cultural benefits for both.

Among other materials, the new EuroScreen website (www.euroscreen.org.uk) will offer visitors access to information about the latest news and developments in screen tourism, and provides downloadable policy material and other publications emerging from the project.

The U.K.'s Film London is the official lead partner for the initiative, working with international partners including the Apulia Film Commission in Italy, Bucharest -- Ilfov Regional Development Agency in Romania, FTZ -- Fondazzjoni Temi Zamit in Malta, RARR -- Rzeszow Regional Development Agency in Poland, the Municipality of Ystad and Lund University, Department of Service Management in Sweden, Maribor Development Agency in Slovenia and Pro Malaga -- Local Public Agency for Economic Development in Malaga, Spain.

The INTERREG IVC program is financed by the European Union's Regional Development Fund to help different areas of Europe to work together and to share experience and good practice in the areas of innovation, the knowledge economy, the environment and risk prevention.

Thank you Variety

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Netflix to Launch Streaming Service in Nordic Countries by Year's End...

Norway, Denmark, Sweden and Finland will follow the company's launch in Latin America in 2011 and the U.K. and Ireland earlier this year.

LONDON -- Netflix will launch its streaming video service in Norway, Denmark, Sweden and Finland before the end of the year.

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The company said it would offer streaming of TV shows and movies for one monthly price late in 2012. "Further details about the service, including pricing, content and supported devices, will be announced closer to launch," it said.

About the content the service will offer, Netflix also said it will be "a wide array of Hollywood, local and global TV shows and movies, many with high-definition video and Dolby Digital Plus surround sound."

Amazon-owned video streaming provider LoveFilm, a big Netflix competitor in the U.K., is already a player in Scandinavia.

Netflix, led by CEO Reed Hastings, launched its streaming service in the U.S. in 2007 before adding Canada in 2010. It continued its rollout with a launch in Latin America in 2011 and the U.K. and Ireland in early 2012.

Some observers had predicted that Spain or the Nordic countries could be next for the company, which has cited the cost of international rollouts as a factor hurting its profitability

Thank you Hollywood Reporter