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Friday, April 5, 2013

Hispanic Hollywood': Florida's $296 Million Push to Lure Filmmakers...

With Spanish-language productions from Telemundo and Univision driving its entertainment business, the Sunshine State is hoping to bring in more film productions a l America Movil Scores Olympics Rights in Latin America

The opening sequence of Harmony Korine's Spring Breakers paints the city of St. Petersburg, Fla., where the film was shot, as a buffet of beer, bare breasts and general bacchanalia. But that's just not so, says St. Petersburg/Clearwater Film Commissioner Jennifer Parramore: "We get a few spring breakers, but this is really a family destination."

In fact, when Spring Breakers went scouting for a location for its climactic bikini shootout, finding a neighborhood accustomed to such chaos wasn't easy. "We had to settle on a residential neighborhood," says the film's location manager, Sherrill Smith. "We shot for 24 hours on Good Friday and didn't wind up doing any actual gunfire until around 2 or 3 in the morning. People in the neighborhood knew it was coming, but they had already settled into their beds."

Undaunted by late-night gunfire, Florida has budgeted $296 million since 2010 to attract movies such as Spring Breakers. But since the state's 20 percent production tax credit is limited to expenditures of up to $8 million per project, the biggest film productions tend to spend only a few weeks in the Sunshine State. "We only get pieces of them because, unlike some states, we do have a cap," admits Florida Film Commissioner Shari Kerrigan.

Television is the real driver of Florida's entertainment business. USA's long-running spy show Burn Notice, A&E's cop drama The Glades and Starz's period mob drama Magic City all film on location there. Miami will double for San Diego in USA Network's one-hour drama series Graceland, set to debut in the summer. And NBCU will begin shooting an as-yet-untitled pilot in South Florida in May.
And that's only a fraction of Florida's TV business. Spanish-language programming represents the bulk of television work in the state. "We call Miami 'Hispanic Hollywood,' " says Telemundo Media president Emilio Romano. "It's the gateway to Latin America. All the stars from the Spanish-speaking world love coming here."

Miami-Dade County film and entertainment commissioner Sandy Lighterman agrees. "Spanish-language is absolutely key to our market," she says. "Telemundo currently has three telenovelas shooting full time. They will have four by May. This is largely year-round work, so Spanish-language programming has been extremely lucrative for the county."
STORY: Telemundo Creates Children's Version of 'The Voice'
In May, the network will expand beyond its news and telenovela base to debut a high-profile American Idol-style talent show for children called La Voz Kids.
Telemundo rival Univision does most of its production in Doral, Fla., even though its corporate headquarters are in New York. The network is partnering with ABC to launch Fusion this year; the 24-hour English-language news network in Miami will be geared toward attracting a growing Hispanic-American audience. It is expected to produce 400 cable jobs and will require the construction of a 150,000-square-foot studio. "We really believe South Florida is the news and entertainment capital of the world for Latin America," says Univision Networks president Cesar Conde.
Unlike Hollywood, where diversity remains an issue, Miami has no problem integrating Spanish-language and English-language talent. "The vast majority of my staff is Latino," says Chris Sloan, founder of the Miami-based production company 2C Media, which produces Animal Planet's Swamp Wars and Travel Channel's Airport 24/7: Miami, among other cable shows. "NBC invested so aggressively in Telemundo that it really helped bring in top talent from all over the world. The crews cross-pollinate back and forth with English-language productions very easily. Miami has become a sophisticated place and a world city -- not some backwater like it was back in the day."

Thank you Hollywood Reporter

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Friday, October 12, 2012

Fox launching Spanish-language network...

A quarter century ago, Fox figured there was room for more than just three big TV networks. It created Fox Broadcasting, which would redefine television with shows such as "Married ... with Children,""The Simpsons,""24" and"American Idol."

Now, Fox is hoping to stage an encore.

Rupert Murdoch's company on Monday unveiled MundoFox, a new Spanish-language broadcast network. A joint venture with Colombian powerhouse RCN Television Group, the network will challenge the Spanish-language media dominance of entrenched rivals Univision Communications and Telemundo.

"It is a fascinating move, and it has the potential to really make an impact," said Diana Bald, a senior vice president at advertising firm ID Media.

Fox and RCN have chipped in an estimated $100 million to hire staff, develop programming and launch the service. The network and its national news team will be based in Los Angeles, unlike Univision and Telemundo, which both operate from Miami.

Fox is banking on the L.A. location to give MundoFox a competitive edge by absorbing the region's Mexican American culture. Two-thirds of Latinos in the U.S. are of Mexican heritage.

"The key for them is to become a disruptive force rather than be a me-too player," Bald said.

That's precisely the plan, said Hernan Lopez, chief executive of the Fox International Channels division.

"The market has been too steady for too long," Lopez said. "The average Spanish-language channel looks very similar to the way it looked 15 to 20 years ago. Those networks have a proven formula, and it works for them. But we think break-through TV beats formula TV."

"Formula TV" is a dig at industry titan Univision, which instead of spending hundreds of millions of dollars each year developing unproven shows, as do English language giants ABC, CBS, NBC and Fox, airs telenovelas produced by Grupo Televisa of Mexico that have performed well during their initial runs in Mexico.

The five-night-a-week programs also score huge ratings in the U.S. This summer, Univision's blockbuster telenovela "La que no podía amar" has been drawing larger audiences than most shows on the major networks.

Instead of telenovelas, whose plots revolve around the heartaches and ambitions of a female protagonist, MundoFox is positioning its dramas as "teleseries" that also run five nights a week. Lopez described the more contemporary programs as action adventures with romantic backdrops, designed to appeal to men and women alike.

MundoFox plans to run in its 9 p.m. weeknight slot RCN's hugely successful "El Capo," based on the story of fictional drug lord Pedro Pablo Jaramillo. The network also plans to reprise the original "Yo soy Betty, la fea," another RCN production, which became a global phenomenon and inspired the successful ABC show "Ugly Betty."

Another teleseries, "Kdabra," features elements of magic and the supernatural. Christopher Von Uckermann plays a 17-year-old teenager who has escaped from a dark community, triggering unexpected events. (The show previously ran on Univision's Telefutura network.)

"RCN has a history of success in the U.S.; they have produced some great hits," said Bald, the advertising executive. MundoFox "might be onto something if they can attract an edgier crowd and the second and third generation. Traditional telenovelas tend to appeal an older generation of Hispanics."

Univision counters that its telenovelas perform well among the prized demographic of 18- to 34-year-old viewers. Indeed, the median age of the Latino population is younger than that of the general population, making Latinos and the networks that target them magnets for advertisers.

MundoFox is planning game shows, including "Minuto para ganar," hosted by Marco Antonio Regil. Late night will feature Seth McFarlane's"American Dad," dubbed in Spanish. For children, it will offer "Nat Geo Kids," a program originally produced by National Geographic.

MundoFox's 6 p.m. national newscast will be anchored from Los Angeles by the Peabody Award-winning journalist Rolando Nichols. (The division will be separate from the company's New York-based Fox News Channel). MundoFox says its newscast will be the only one in Spanish that will air live on both the East and West coasts. RCN will provide international newscasts.

Sports will also be a crucial component. Although Univision and Telemundo have the rights for key soccer leagues, MundoFox is hoping it can carry some punch with UFC's mixed martial arts fighting.

"UFC championships have been extremely popular with Hispanics, and I really believe that's been a missed opportunity for Univision and Telemundo," Bald said.

In Los Angeles, the network will air on KWHY-TV Channel 22, a station previously owned by NBCUniversal. (The Federal Communications Commission forced NBC to divest KWHY because NBC already owned two stations in the market, KNBC-TV Channel 4 and Telemundo station KVEA-TV Channel 52.)

Other companies have tried and failed to launch new Latino networks. Telemundo, even with a deep-pocketed parent, NBCUniversal, struggled for years to take market share from Univision. Fox also has had mixed results. Although Fox News Channel has unseated CNN as the cable news leader, the company's nearly 5-year-old Fox Business Network has not come close to toppling CNBC.

In some ways, Fox is swimming against the tide by launching a Spanish-language network.

Advertisers seem more interested in reaching bilingual Latinos than those who are principally Spanish-speaking. So Univision is starting a 24-hour English-language cable news channel with Walt Disney's ABC News next year.Comcast Corp., which controls NBCUniversal, will launch a handful of networks, also in English, aimed at young Latinos, including one co-owned by "Spy Kids" director Robert Rodriguez.

Spanish-language TV, Lopez said, is the smart play because many bilingual Latinos speak Spanish at home.

"Fox is already the No. 1 brand among Latinos in English-language America, so if Fox wants to grow among Latinos, it makes sense for us to have a Spanish-language network," Lopez said.

Thank you Los Angeles Times

By Meg James, Los Angeles Times