By Bel Hernandez
Hollywood, CA -- Last year the National Hispanic Media Coalition’s annual “Network Report Cards” resulted in failing grades for three out of the four top English-language prime time networks. Only CBS received high marks for the hiring of Latinos. If this years pilot season is any indication, the networks seem to be working towards a better grade year. An unprecedented number of Latinos have been cast as leads this season -- twenty-nine (29) at last count, with a few more roles yet to be cast.
It stills remains to be seen how many of these pilots will actually get picked up, but the number of Latinos roles cast may be an indication the networks are finally beginning to realize the importance of including Latinos on primetime, if not for a better “diversity grade”, maybe because the 2010 census numbers don’t lie.
By 2015, the U.S. Census Bureau projects that the Latino population in the U.S. will grow to 57.7 million, accounting for 18% of the total population.
The growth of U.S. TV households mirrors this trend as they outpace the growth of the general market. According to the Nielsen Company’s universe estimates for the 2009-10 television season, the number of U.S. Latino TV households grew 2.3% to 12.9 million. In comparison, total TV households grew 0.3% to 114.9 million, African-American TV households grew 0.3% to 14.0 million, and Asian TV households grew 0.8% to 4.7 million.
With that, here is the pilot casting breakdown of Latino series regulars, by network and number of roles cast:
NETWORK: ABC 9 Roles
GOOD CHRISTIAN BITCHES
Format: Hour Drama
Logline: Primetime soap is set in Dallas and asks the question – Is it possible to start over in a town that thinks they already know ...
Cast: Marisol Nichols as Heather
Producers: Robert Harling, Darren Star
Writer:
THE RIVER
Format: Drama
Logline: The search for a famed adventurer/TV personality who, along with his crew, goes missing deep in the Amazon.
Cast: Paulina Gaitan, Eloise Mumford, Joe Anderson
Producers: Oren Peli, Jason Blum
Writer: Michael R. Perry, Oren Peli
DAMAGE CONTROL
Format: Drama
Logline: Revolves around the life and work of a crisis management consultant and her dysfunctional staff.
Cast: Guillermo Diaz; Kerry Washington
Producers: Shonda Rhimes, Betsy Beers
CHARLIES ANGELS
Format: Drama
Logline: The modern-day version of the classic show of three females detectives will be set in Miami.
Cast: Ramon Rodriguez as Bosley, Annie Ilonzeh, Minka Kelly, Rachael Taylor as the Angels
Producers: Miles Millar, Al Gough, Leonard Goldberg, Drew Barrymore, Nancy Juvonen
Writer: Miles Millar & Ivan Goff
PARTNERS
Format: Crime Drama
Logline: Centers on two female police detectives who are fiercely loyal to one another since they’re also secretly sisters.
Cast: Nester Serrano, Francis Fisher, Scottie Thompson
Producers: Ed Bernero
Writer: Marc Fantini
GRACE
Format: Musical Drama
Logline: A a world famous choreographer is the center of a dysfunctional family set in the world of professional dance.
Cast: Anabelle Acosta as Eden; Eric Roberts, Chantz Simpson, Debbie Allen, Will Kemp
Producers: Krista Vernoff, Carrie Ann Inaba
Writer: Krista Vernoff
LOST AND FOUND
Format: Comedy
Logline: A narcissistic New York City bartender and party girl has her life turned upside down when the conservative 18-year-old son she gave up for adoption shows up on her doorstep.
Cast: Diana Maria Riva, Gary Clayton, Josh Casaubo
Producers: Marisa Coughlan
Writer: Walter Barnett
Format: Comedy
Logline: Two unemployed car salesmen who realize that they are living in a woman's world, decide that to find work again, they must dress as women to get jobs as pharmaceutical reps
Cast: Amaury Nolasco, John Caparulo, Rebecca Made
Producers: Andrew Reich, Ted Cohen
Writer: Andrew Reich, Brad Segal
ABC FAMILY
SHOW
Format: Family Drama
Logline: Two teen girls are accidently switched at birth. One grows up in a wealthy family the other lost her hearing as a child and grew up poor.
Cast: Constance Marie plays mom Regina Vasquez; Lea Thompson, Vanessa Marano, Katie Leclerc
Producers: Shawn Wilt, David Hartle
Writer: Lizzy Weiss
NETWORK: FOX 9 Roles
ALCATRAZ
Format: Action/Drama
Logline: Revolves around Alcatraz Island and notorious criminals housed there.
Cast: Jorge Garcia as Dr. Diego Soto; Santiago Cabrera as Jimmy Dickens; Sam Neill Robert Forster
Producers: J.J. Abrams, Bryan Burk, Liz Sarnoff)
Writer: Steven Lilien, Bryan Wynbrandt, J.J. Abrams
COUNCIL OF DADS
Format: Half-Hour Comedy
Logline: A group of five men are called together by the widow of their close friend in order to help her raise his two young children.
Cast: Rick Gomez as Eddie, Kyle Bornheimer, Patrick Breen, Ken Howard
Producers: Peter Tolan, Leslie Tolan, Michael Wimer
Writer: Peter Tolan
FAMILY ALBUM
Format: Half-Hour Comedy
Logline: A larger than life dad uses technology to recount his family’s most memorable moments.
Cast: Damaris Diaz as Jenna; Bob Huebel, Mike O’Malley, Rachael Harris
Producers: Joe Port, Joe Wiseman, Marty Adelstein, Becky Clements, Shawn Levy
Writer: Joe Port, Joe Wiseman
ICELAND
Format: Half-Hour Singlecam Comedy
Logline: A single-camera romantic comedy about a group of friends moving forward after the loss of a loved one.
Cast: Krysta Rodriguez as Rose; Kerry Bishe, Zach Gilford , John Boyd
Producers: Andy Bobrow
Writer: Andy Bobrow
OUTNUMBERED
Format: Half- Hour Comedy
Logline: Based on a British family comedy about a set of parents challenged to raise three precocious kids. Ana Ortiz plays the mother.
Cast: Ana Ortiz as Sue; Cheech Marin as Grandpa Frank; Mateus Ward, Gibson Sjobeck , Ava Acres
Producers: Barbara Wallace, Tom Wolfe, Larry Charles, Peter Chernin, Katherine Pope, Jimmy Mulville
Writers: Barbara Wallace, Tom Wolfe
TAGGED
Format: Comedic Drama
Director: Scott Ellis
Logline: An unconventional love story between a son and his emotionally absent father serves as the center for a lively work ensemble in a coroner's office.
Cast: Mel Rodriguez as Rodriguez; Gary Cole, Tommy Dewey, Robin Givens Producers: Moses Port, David Guarascio, Carolyn Bernstein, Howard Owens, Todd Cohen
Writers: David Guarascio, Moses Port
NAPOLEON DYNAMITE
Format: Animated Comedy
Logline: An animated sitcom based on the movie “Napoleon Dynamite."
Voice Cast: Efren Ramirez as Pedro; Jon Heder, Aaron Ruell, Tina Majorino
Producers: Jared Hess, Jerusha Hess, Mike Scully
Writers: Jared Hess, Jerusha Hess, Mike Scully
NETWORK: NBC 6 Roles
STEPHEN GAGHAN UNTITLED
Format: Drama
Logline: In the style of Traffic, the drama is set in the world of crime, law enforcement, and politics in modern-day L.A. Jimmy Smits plays Los Angeles Mayor Alfonso Morales a man full of ambition who cares deeply about his city, power and women, perhaps in reverse order.
Cast: Jimmy Smits, Danny Pino, Madchen Amic, Noah Emmerich
Producers: Stephen Gaghan, Peter Chernin, Katherine Pope
Writer: Shannon Burke
PRIME SUSPECT
Format: Crime Drama
Logline: an iconoclastic female detective who has to make her bones in a tough New York precinct that is dominated by men. Adaptation of the British miniseries.
Cast: Kirk Acevedo as Phil Carter; Maria Bello, Aidan Quinn, Peter Gerety
Producers: Alexandra Cunningham, Sarah Aubrey, Peter Berg
Writer: Lynda La Plante & Alexandra Cunningham
17th PRECINCT
Format: Sy Fi Drama
Logline: Cop drama with a science-fiction twist. Esai Morales plays Lt. Liam Butterfield charged with keeping the peace in the enchanted town.
Cast: Esai Morales, Stockard Channing, Jamie Bamber, Kristin Kreuk
Producers: Ron Moore
Writer: Dawn Snyder
REM
Format: Drama
Logline: A detective drama which revolves on one of the detectives who, after suffering a tragic accident, straddles two realities. Valderrama plays Detective Richard Vega in this, in one Det. Vega is his best bud.
Cast: Wilmer Valderrama, Jason Isaacs, Steve Harris
Producers: Kyle Killen
Writer: Jason Isaacs
PLAYBOY
Format: Drama
Logline: Set in the 1960s, the drama takes a look at the lives of Playboy bunnies. Eddie Cibrian will play the lead character of Nick Dalton.
Cast: Eddie Cibrian, Amber Heard, David Krumholtz
Producers: Chad Hodge
Writer: Scott P. Murphy
NETWORK: CBS 5 Roles
ROB SCHNEIDER PROJECT
Format: Half-hour Comedy
Logline: Schneider stars as a confirmed bachelor who has just married into a tight-knit Mexican-American family.
Cast: Rob Schneider as Rob
Nadine Valezquez as Maggie Rob’s fiancee
Tony Plana as Fernando, Maggie’s father
Lupe Ontiveros as Abuelita, Fernando’s mother
Producers: Lew Morton, Eric Tannenbaum, Kim Tannenbaum, Pam Fryman, Rob Schneider, John
Schneider, Jamie Widdoes
Writer: Lew Morton, Rob Schneider
HAIL MARY
Format: Crime Drama
Logline: Enrique Murciano plays detective Carlos Moreno in this buddy P.I. show centered on a suburban single mom in Atlanta who teams up with a street-wise hustler to solve crimes.
Cast: Enrique Murciano; Minnie Driver; Stephen Tobolowsky
Producers: Joel Silver, Ilene Chaiken, Brad Silberling, Jeff Wadlow
Writer: Jeff Wadlow
RINGER
Format: One-Hour Drama
Logline: On the run from the mob, a troubled young woman hides out by inhabiting the life of her wealthy twin sister, until she learns that her twin’s life has a bounty on it as well.
Cast: Nestor Carbonell as Victor Machado; Sarah Michelle Gellar, Kristoffer Polaha, Tara Summers.
Producers: Peter Traugott, Richard Shepard, Pam Veasey, Eric Charmelo & Nicole Snyder, Sarah Michelle Gellar
Writers: Eric Charmelo & Nicole Snyder
Thanks Latin Heat
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