End date:03/25/11 04:00pm (Pacific Time)
Awards: $18,000
YOUR MISSION
Create a 30-second video that will make multi-tasking modern women want to try Hormel Compleats for lunch during the week
Hormel Compleats never need to be frozen or refrigerated, so they’re more versatile than frozen meals. Your video should demonstrate why Hormel Compleats are a better solution than meals that come from the frozen food aisle.
Compleats has a modern & fun brand image. Humorous and fun videos with a tongue-in-cheek attitude are appreciated.
REQUIREMENTS
Highlight appetite appeal
Reinforce where Hormel Compleats can be found: In the soup and pasta aisle of their favorite store
Drive people to Hormel.com for more information
Use Hormel logo at end of spot
Hormel Compleats come in many favorite recipes – but they’d like to highlight these:
Roast Beef with Mashed Potatoes and Gravy
Ravioli
Chicken Alfredo
Pasta Primavera
Spaghetti w/meat sauce
Your videos should state that there are many varieties of Hormel Compleats to choose from, but mention at least two of these varieties as examples.
TARGET AUDIENCE
Frozen meal users, working moms 25-49
THE LIFE BETTER SERVED™ SHARING CONTEST
You could win $3,000 by sharing the Life Better Served™ video competition, or by sharing one of the individual competition videos.
Just click on one of the icons in the sharing toolbar (located to the right of the video brief above, or to the right of any of the competition videos) to share with your social networks. Once five people you've shared with come back to the Life Better Served™ contest site, you'll be automatically entered into a drawing to win the $3,000 sharing contest prize.
The sharing contest closes on Friday, April 8, 2011. The drawing will occur that day, and we will announce the winner. The sharing contest is open to US residents only. You can check out the official sharing contest official rules here.
OWNERSHIP
All material submitted becomes the sole property of Hormel and will not be returned. Hormel reserves the right to (a) reproduce/distribute all entries submitted in any and all media throughout the world in perpetuity, (b) alter, amend, edit or change entries prior to distribution and (c) use, distribute, reproduce, alter, amend and copyright entries for purposes of advertising and trade without further compensation, unless prohibited by law. Entrants do not retain any ownership of or copyright in any Contest submissions. Hormel and Zooppa are not under any obligation to use submitted content. You may not resubmit content that was not chosen for an award for another use, brand, or contest.
Information disclosed here is not submitted in confidence and Hormel Foods Corporation assumes no obligation by considering it. You understand and agree that Hormel Foods Corporation has many resources, both internal and external, which may have developed or may develop information identical or similar to that disclosed to us here. All comments, offers, suggestions, ideas, recipes, concepts, artwork or other information ("Submissions") disclosed to us using this site or in response to solicitations on this site are the property of Hormel Foods Corporation, including its business units, divisions and wholly-owned subsidiaries. Without limitation, Hormel Foods Corporation shall exclusively own all rights, known or hereafter existing, to the Submissions and shall be entitled to unrestricted use of same for any purpose whatsoever, commercial or otherwise, without compensation to the submitter. Hormel Foods Corporation will accept Submissions only on these terms.
QUESTIONS? COMMENTS? JUST WANT TO TALK ABOUT THE HORMEL COMPLEATS CONTEST?
Check out the Hormel Compleats Forum Thread.
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