Venezuela has the largest proven oil reserves in the world. It was once so rich that Concorde used to fly from Caracas to Paris. But in the last three years its economy has collapsed. Hunger has gripped the nation for years. Now, it’s killing people and animals that are dying of starvation. The Venezuelan government knows, but won’t admit it!!! Four in five Venezuelans live in poverty. People queue for hours to buy food. Much of the time they go without. People are also dying from a lack of medicines. Inflation is at 82,766% and there are warnings it could exceed one million per cent by the end of this year. Venezuelans are trying to get out. The UN says 2.3 million people have fled the country - 7% of the population.

Thursday, February 17, 2011

Industry News: U.S. Cable Networks 2010 Scorecard: Who’s Hot? Who’s Not!

U.S. Cable Networks 2010 Scorecard: Who’s Hot? Who’s Not!
FEBRUARY 9, 2011
by Peter Hamilton

How are they doing?

John Morse, president of the research firm Byron Media continues his quarterly snapshot of how the top U.S. factual channels gain or lose prime time viewers year-to-year.

Click here to see John’s 3Q’10 report.

Our list is not apples-to-apples:

It includes channels that are dedicated to Docs and Unscripted, for example Nat Geo and Discovery
And others that schedule a mix of Docs and Reality with Scripted (e.g., A&E and MTV)
Many channels that schedule Factual are unrated, or were not rated in ‘09
Quantity Not Quality

Most ad-supported channels sell media based on their target demos
However the quarterly ‘average prime time’ is a very useful measure of scale and performance
Average Quarterly Primetime Viewing / 4Q’10 versus 4Q’09

4Q ’10 4Q ’09 Change %
ID: INVEST. DISCOVERY 358 198 160 81%
HISTORY 1,246 920 326 35%
MTV 782 585 197 34%
MILITARY 122 99 23 23%
DISC SCIENCE 183 151 32 21%
HISTORY INTL 154 131 23 18%
BRAVO 750 662 88 13%
TLC 910 872 38 4%
BET 586 562 24 4%
OXYGEN 348 341 7 2%
TRAVEL 370 366 4 1%
E! 539 536 3 1%
BIO 140 140 0 0%
NAT GEO CH 350 353 (3) -1%
WETV 230 235 (5) -2%
HGTV 931 973 (42) -4%
ANIMAL PLANET 407 429 (22) -5%
DISCOVERY 815 860 (45) -5%
FOOD 819 866 (47) -5%
TRU TV 749 814 (65) -8%
SPIKE 756 826 (70) -8%
SYFY 907 1,012 (105) -10%
STYLE 135 155 (20) -13%
A&E 986 1,238 (252) -20%
VH1 348 506 (158) -31%
Factual Networks 13,921 13,830 91 1%
Nielsen Media Research, 4Q 2009 / 2010

Highlights

Largest audience (‘000)
History (1,246), A&E (986), HGTV (931), TLC (910) and SyFy (907)
Discovery (815) and MTV (782) were in the Top 5 in 3Q’10 and dropped out in 4Q
Growth (%)
ID: Investigation Discovery (81%), History (35%), MTV (34%), Discovery Military (23%) and Discovery Science (21%)
The success of ID and Discovery’s digi-nets is due to smart programming leveraged by an expanding distribution universe
VH1 is in the basement (-31%). But remember: the VH1 team developed 2010′s top Reality hit Jersey Shore, which airs on sister channel MTV
A&E’s steep drop is due mainly to the eroding audience for its drama, Criminal Minds. A&E is recovering in 1Q’11
History’s audience grew by 326,000 viewers; that’s massive for a fully-distributed channel
The Factual Bucket: 13.9 million and Growing!

DocumentaryTelevision.com’s bucket of 25 Basic channels attracted on average 13.9 million viewers in prime time in 4Q’10
That’s a year-to-year increase of 1% for the Factual genre
The 3Q year-to-year increase was 7%


Thanks Peter Hamilton
--------------------------------
A.
www.chicas-productions.com
Posted by Essentials by APA at 4:52 PM
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