Monday, February 28, 2011
Events: THE NIGHT OF THE AD (La nuit de la pub)
A conference with Anne Saint Dreux from la 'Maison de la Pub' follewed by two screenings *
*screenings in French and English with subtitles and conference in English
About the Event
From the first film produced by the Lumière Brothers to the most sophisticated special effects, from French advertisements to the most distant creations, the “Nuit de la Pub” (“The Night of the Ad”) offers a journey in time and space.
Speaker Anne Saint Dreux will lead a lecture on Is there a strategy of Emotion in Advertising?, followed by two montage screenings entitled:
French women in advertising
Around the world with 80 ads
A unique chance to discover -or rediscover- the evolution of the advertising film from its beginning, and to better understand how its message is shaping contemporary societies.
About the Speaker
Anne Saint Dreux is currently the Director-Founder of the “Maison de la Pub” in Paris and the official French representative of the “Art Directors Club” of New York. “La Maison de la Pub” highlights the economical and sociological value of the advertising message beyond its unique commercial context.
Since she participated in research in this field, Anne Saint Dreux has tried to make that complex cultural heritage intelligible both for academics and professionals.
This event is presented by Le Lycée Français de Los Angeles in cooperation with the Alliance Française of Los Angeles, the General Delegation of the Alliance Française and La Maison de la Pub.
Adults: $17
Students: $1
When: Thu, March 3 at 7:30 PM
Where: 10361 W. Pico Blvd.
Los Angeles CA 90064
For Ticket Sales & Information, please call (310) 286-0553
email us at trk@lyceela.org
Theater Director: Pierre Leloup: pierreleloup@lyceela.org
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Labels:
Advertising,
Events,
French
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