Venezuela has the largest proven oil reserves in the world. It was once so rich that Concorde used to fly from Caracas to Paris. But in the last three years its economy has collapsed. Hunger has gripped the nation for years. Now, it’s killing people and animals that are dying of starvation. The Venezuelan government knows, but won’t admit it!!! Four in five Venezuelans live in poverty. People queue for hours to buy food. Much of the time they go without. People are also dying from a lack of medicines. Inflation is at 82,766% and there are warnings it could exceed one million per cent by the end of this year. Venezuelans are trying to get out. The UN says 2.3 million people have fled the country - 7% of the population.

Thursday, February 17, 2011

Industry News: Oscar Ad Spending Reached $720 Million Over Past 10 Years...

For the past five years, just five companies accounted for more than 50 percent of the total ad revenue, while the number of first-timers is increasing, according to Kantar Media.
Advertisers have spent a total of $720 million to promote their products during the Oscar telecast over the past 10 years, according to a report released Monday by ad research firm Kantar Media.

The average price per 30-second spot has fluctuated over the past decade, hitting a high of $1.69 million in 2008 and reaching a low of $1.29 million in 2002. Last year, each spot cost an average of $1.4 million.

For 2011, ABC's initial asking price for a 30-second spot was about $1.7 million, and the available inventory is already sold out, according to published reports.

Over the past decade, the total ad spend per year reached a high of $81.1 million in 2008 and a low of $61.6 million in 2001. The total for 2010's telecast was $70 million.

Meanwhile, a small number of blue-chip advertisers dominate the rankings of top spenders. Over the past five years, more than 50 percent of the total ad revenue has come from only five companies: Coca-Cola, JC Penney, General Motors, American Express and MasterCard International.

However, the recession has led to an increased number of first-time advertisers during the Oscar telecast over the past five years, according to Kantar Media. Forty-eight percent of advertisers during last year's telecast were first-timers, up from 33 percent the year before and up from 15 percent in 2008.

Last year's newcomers included Ameriprise, Estee Lauder, Intel, Kimberly-Clark and Samsung

Thank you Hollywood Reporter


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www.chicas-productions.com

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