January 3, 2011
"One prominent media analyst this week has called on the movie industry to scale back on the number of 3D movies it has planned because demand for them is lessening and 3D is not the panacea which Hollywood studios hoped it would be, says Rich Greenfield....
"Hollywood is combining substantial price increases ($3.25 3D upcharge is the average in the US on a $7.00-$7.25 average 2D ticket), with annoying glasses that substantially dim the light of a movie and which young children spend more time playing with than wearing, with sub-par content (not to mention the fact that 3D gives some people headaches and others cannot see 3D imagery at all). While you may think of us as the '3D Grinch', we fundamentally believe content and story are the key factors to success and that technology alone is not a long-term path to success or profits. The movie industry should reduce the number of 3D movies it has planned or at least substantially scale back the upcharge as they are simply charging way too much for poor content. Did a Jack Black comedy, Gulliver's Travels really need to be in 3D? We suspect even if the movie was bad, lowering pricing (to 2D levels) would have ended up selling more tickets. . . ."
http://www.deadline.com/2010/12/warner-bros-wins-2010-market-share-years-box-office-grosses-wont-set-record-should-moguls-reduce-number-of-3d-mo
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